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Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". Pringles are technically conside... Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". Pringles are technically considered an extruded snack because of the manufacturing process. The brand was sold in 2012 to Kellanova, which in 2024 was purchased by Mars Inc. As of 2011, Pringles were sold in more than 140 countries.[1] In 2012, Pringles were the fourth most popular snack brand after Lay's, Doritos, and Cheetos (all manufactured by Frito-Lay), with 2.2% market share globally. Pringles are made from a mixture of dried potatoes, starches, flours, salts and seasonings. The dough is shaped into a 'hyperbolic paraboloid' form, then fried, seasoned and placed into a cylindrical can. History Open canister of Pringles. The tubular can was designed to address customer complaints about broken chips and empty air in the bags. Each Pringles chip is in the mathematical shape of a hyperbolic paraboloid. In 1956, Procter & Gamble assigned a task to chemist Fredric J. Baur (1918–2008): to develop a new kind of potato chip to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags. Baur spent two years developing saddle-shaped chips from fried dough, and selected a tubular can as the chips' container. The saddle-shape of Pringles chips is mathematically known as a hyperbolic paraboloid.[5] However, Baur could not figure out how to make the chips palatable, and was pulled off the task to work on another brand. In the mid-1960s another P&G researcher, Alexander Liepa of Montgomery, Ohio, restarted Baur's work and succeeded in improving the taste. Although Baur designed the shape of the Pringles chip, Liepa's name is on the patent. Gene Wolfe, a mechanical engineer and author known for science fiction and fantasy novels, helped develop the machine that cooked them. In 1968, P&G first marketed Pringles in Indiana. The earliest mention in an advertisement was on October 3, 1968,[citation needed] where a newspaper in Evansville, Indiana advertised "Pringle Potato Chips" as being "New at Kroger". Afterward, they were gradually distributed around the rest of the country and by 1975, were available across most of the US. By 1991, Pringles were distributed internationally. Show more